The platform is rolling out a new feature that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This shift coincides with a increase in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site only show content made by AI. A significant portion of this output is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that many people enjoy content produced via AI tools, including digital art to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3 billion videos on its service tagged as made with AI. Collectively, more than 100 m media items are added to the app every day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI content they see by accessing the topic control option in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the setting encompass politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
The platform’s policies mandate creators to identify lifelike artificially created content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the platform will now add an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is intended to stop users from trying to evade the labeling process.
Educational Initiatives
The platform is also establishing a two million dollar AI literacy fund for specialists and groups to produce informative material about responsible artificial intelligence. This initiative will assist educational bodies focused on teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to reduce a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it has to be seen by humans. The company stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”
